Dalmatrix

 Dalmatian with a quick release (QR) matrix code that can be scanned by any smartphone with in-built camera.  The QR code contains a link to a website which will be automatically opened by the smartphone (save image below as a jpeg and use this online QR code reader if no smartphone at hand).

Used in connection with a spoof 'missing pet' poster on trees, fences, message boards, etc. to create a hardlink beteen the physical and virtual worlds.